15 years turning ideas into audiences.
Built organically. Built from zero.
Instagram + TikTok + YouTube
followers built
subscribers across two channels
followers built
followers built over 8 years
ONE VIRAL HIT
CAN BE LUCK.
YouTube views
researched articles
email audience
people managed
Organic strategy, publishing, optimization, community and analytics across major platforms.
Concepts, shoots, BTS, original formats, thumbnails, packaging and campaign rollouts.
Ongoing management of roughly eight people plus on-location production leadership.
Two sends per week to ~40K subscribers, averaging ~19% opens, plus promotional campaigns.
Designers, talent assets, promotional creative and cross-functional delivery.
Inventory, printing, vendors and nationwide fulfillment across multiple production teams.
Seven years ago, my job was selecting and posting content. Today I lead people, manage productions, run email, coordinate creative, oversee merchandising and build audiences measured in millions.
The title changed.THE NEXT NUMBER?